banking client’s rebrand project

January 21, 2021
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banking client’s rebrand project

Challenge: To facilitate landlord approval for ~3200 sites for the rebrand project

01 APPROACH

  • Workshopped the rebrand project with the Client for full end to end understanding
  • Categorized the portfolio into landlord for a structured approach to landlords
  • Meetings set up with major landlord for presentation of the rebrand project
  • Manage the risk of tarnishing the brand prior go life through confidentiality agreements signed with respective landlords.

02  SOLUTION

  • Phased approached agreed with the Client
  • Project technical specifications were shared and explained to landlords by CW | Broll
  • Targeted driven delivery of landlord consents to support the project delivery timelines

03  RESULTS

  • 100% timeous landlord consents achieved
  • Successful rebrand project delivered on time
  • Avoidance of any reputational risk to the Client
  • Project delivery aligned with Client’s nationwide marketing campaign

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